CONTENT CREATION
What is Content Creation? It is the process of generating ideas and material with your audience in mind, converting those ideas into visual or written content, and making this content available to your audience through an ever-increasing number of platforms: social media, webinars, web sites, YouTube videos, podcasts, etc.
In an online world that is constantly trying to win your attention every hour of every day, the creation of new and appealing content is no longer a choice, but the actual standard that each company should look to adopt in order to avoid being left behind.
Everything you read, watch or listen to online can be classified as content, from video tutorials to memes, from e-books to marketing articles, from top 10 lists to lengthy essay pieces on academic websites.
This content needs to be carefully crafted, edited, posted, and published.
How can we help you?
We can help you in the process of developing a strategy that will allow you to create content with a definitive goal in mind. By defining tone, brand impact, and target audience, we can later set the objectives your company wants to accomplish and start creating content for that specific purpose.
We can also help you take a single piece of content and re-convert it for publication in different media and platforms. With so many open and relatively cost-free channels, a simple document can be turned into a social media post, a short YouTube video or an interactive presentation, among many other formats.
Once content is created, we can help you further by localizing it for several markets. There are many ways to approach this. Content can be developed organically and then repurposed for localization, or we can help you create content from the very beginning with localization in mind, which helps lowering localization costs and speeds-up the entire process.
We have an interdisciplinary team of creative writers, translators and editors that have been working together for the last 5 years, creating high-quality content for several companies in the Tourism, e-Commerce, e-Learning, Finances, Insurance, Marketing and Medical sectors.
This team of professional writers allows us to generate streamlined content for different platforms and then move that content seamlessly into the localization process.
