MARKETING & ADVERTISING
The translation process for the Marketing & Advertising industry has a different approach, with a heavier focus on creativity and writing skills. Instead of the usual translation method of looking for equivalents in terminology in the target language, the goal is to find the trigger points that can evoke in the target audience the same emotions that can be found in the original content and further customizing this based on the place in the world where the message will be transmitted.
Style and fluency are as important as terminology and grammar structures. Cultural knowledge of the target audience is as important as an in-depth knowledge of the product or service you are trying to sell.
You know what to say. We know how to say it.
How can we help you?
The proven experience from working with many clients over the years has allowed us to refine our process and streamline the translation, review and quality assurance stages.
We can localize your brand and marketing materials, creating a genuine and appealing final product that will draw new audiences in new markets, without losing the cultural and linguistic features of each region.
We have over a decade of translating Marketing content for the following industries, among many others:
Automobile – Agricultural – Banking – Biotechnology – Construction – Education – Energy – Entertainment – Finance – Food & Beverage – Government – Health Care – Hospitality – Insurance – Manufacturing – Medical Devices – Retail – Telecommunications – Technology
- End-User Marketing Material
- Content Marketing (SEO/SEM)
- Flyers, Brochures, and Other Promotional Material
- Newsletters and Press Releases
- Advertisements
- Market Research Studies
- Content Schedules
- Website Localization
- E-commerce Platforms
- Social Media and Blogs
- Apps Localization
With over 1,200 projects processed and 1.4 million words completed in 2019 alone for the Marketing & Advertising Industries, we have a full linguistic team with vast experience in the sector and a specific focus on reaching audiences at a local level.
Please see a list of our services for the Marketing & Advertising Industries:
