MORE SERVICES
SEO / SEM
The translation of a website and online content does not only require accuracy and consistency, but also a fully detailed localization process tailored to the specific audience you want to reach. Content must be created and localized in such a way that it can later be used by your Marketing team to gain visibility with SEO-SEM strategies.
What is SEO? What is SEM?
SEO stands for “Search Engine Optimization” and seeks to improve the visibility of a website in the organic results of internet search engines. On the other hand, SEM (“Search Engine Marketing”) encompasses all the techniques used to improve the visibility of a website in search engine result pages, usually through paid advertising and other digital marketing techniques.
How can we help you?
Translating content does not only require the message to be accurately localized for the relevant target audience. It also implies the contextualization and the creation of specific content that will help that website appear in the top positions during a regular Google search.
To achieve this, we utilize native linguists that have intrinsic knowledge of their respective languages and the specific locale divergences that are typical of every region.
Every time you google a product or service, you do so based on the terms and words you use every day. Years of experience in the industry and an in-depth analysis of what terms work in different locations allows us to implement Search Engine Optimization (SEO) and Search Engine Marketing (SEM) strategies that will increase and solidify your online presence, and turn your localization investment into revenue.
DTP (Desktop Publishing)
Nowadays, it is not enough to have an important message to communicate. To make an impact on your audience, you have to choose the perfect way of presenting that message. It might be your website, a user guide, a flyer or sales brochure, internal documentation, a product catalog, etc.
How that material looks will make the difference between your offering being chosen or the competition.
We know you have probably spent a great deal of time and money choosing the right image for your content. That is why most translation projects also need the participation of designers. DTP is utilized at the opening and closing of every project: our graphic designers and DTP specialists work with all the latest design programs to prepare your text to be translated and, once the translation is completed, they make sure the final document looks just like the original.
LINGUISTIC TRAINING AND CONSULTING SERVICES
We offer several corporate services that allow companies in Latin America and the rest of the world to bridge the gap created by language differences. We offer industry-specific training courses for English, Spanish and Portuguese level validation of potential employees, as well as subscription programs for linguistic services, interpreting services, creation of Company’s style guides and glossaries, and other consulting services. This program focuses on how we can improve the communication with your clients, subsidiaries, parent companies, vendors, employees, managers, and other stakeholders.
This can mean the difference between winning or losing a contract, developing a business strategy abroad, negotiating successfully with overseas investors or simply communicating an important message effectively to the entire company. It’s essential to understand how to convey an idea with the right words and the proper tone.
We can help you to close this gap so you can concentrate on growing your business, while we work on removing any language-related obstacles.
COMMUNITY MANAGEMENT
Social Media is the key element of any organization’s communication strategy. In less than ten years, it has become the preferred channel through which companies interact with the outside world.
It can provide you with an encompassing but simple and affordable set of tools that allows you to develop your brand and your company’s voice with minimum investment.
If you are doing business in Latin America or you are planning to soon, the ability to talk to your customers in their preferred language is crucial.
We offer an integral Social Media management service focused on the creation of company-specific content as well as the translation of your original material. This enables your company to have a global and local presence at the same time.
